Keith R.A. DeCandido (kradical) wrote,
Keith R.A. DeCandido

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Schott's Miscellany 12 February 2009

Lincoln's Birthday


A 2007 Journal of Marketing study found that people watching sad movies tended to consume more popcorn than those watching happy movies. Thirty-eight subjects were asked to view either the 2002 upbeat comedy Sweet Home Alabama or the 1970 tearjerker Love Story. By the end of the movies, subjects watching Love Story had consumed 36 percent more "buttered" popcorn than those watching Sweet Home Alabama. Researchers theorized that, when sad, people may be more likely to seek momentary satisfaction in food--regardless of its (lack of) nutritional content.

I claim not to have controlled events, but confess plainly that events have controlled me.
Abraham Lincoln (1809-65)
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