Literary website lulu.com undertook research into what makes a successful book title. By analyzing 700 titles from The New York Times bestseller lists over 50 years, Dr. Atai Winkler, the statistician who led the project, was able to pinpoint the common attributes of top-selling titles. According to Winkler's model, metaphorical titles are more popular than literal ones, and the length of title seems not to affect sales. The survey concluded that the following books had the most successful titles:
Something of Value--Robert Ruark
Looking for Mr. Goodbar--J. Rossner
Presumed Innocent--Scott Turow
Everything's Eventual--Stephen King
Rising Sun--Michael Crichton
Men will confess to treason, murder, arson, false teeth, or a wig. How many of them will own up to a lack of humor?
Frank More Colby (1865-1925)