But, these publishers and their defenders may say (and have said), the publisher takes all the risk in producing a book! Yeah? Hey, to publishers and their defenders who say that: Fuck you. Fuck you for asserting that the author has shouldered no risk, when she’s invested the time, opportunity cost and material outlay required to create a manuscript. Fuck you for asserting the the author sees no risk to her own career from the choices that the publisher imposes on the publishing process that the author has no control of: everything from cover art (which, if horrible and/or out of step with the market, can sink a book) to the size and distribution of the initial print run, to the marketing plan the publisher has for retail.
Fuck you for lightly passing over the risk that the author has if the book fails — that any additional books in the contract might be cancelled or put out with the bare minimum of contractual obligation, that the author might not be able to sell another book to the publisher or other publishers because of a track record of poor sales — and for lightly passing over the fact the a publisher mitigates its own risk of the failure of a single book by having an entire portfolio of releases. If one single book fails but the publisher’s line holds up generally, then the risk the publisher encounters to its livelihood is minimal. The risk to the author, on the other hand, is substantially greater. Yes, to all of that, “fuck you,” is probably the politest thing to say in response.